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Private Reserve Guitars — 2002-2009

Great design starts with amazing assets. I worked with the masterful photographer Brian Pretchtel for these print advertisements that ran in national magazines like Guitar World and Guitar Player. 

PRG_ad2

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

PRG_Ad3

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

PRG_Ad1

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

gretsch_PRG-ad

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

Gibson Mandolin_PRG

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

Gibson Banjo_PRG

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

Tele_PRG

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

PRG_P-Bass

My Role: Art Director, Designer, Logo Design. Photographer: Brian Prechtel.

PRG_site-mock-up1

My Role: Art Direction, Design, Logo Design.

PRG_site mock-up

My Role: Art Direction, Design, Logo Design.

© 2026 J. Kerr

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